Choosing to hire a marketing agency to work with your in-house team is a smart investment for many businesses. Working with experienced marketing professionals can help your company target an even wider audience. Combining a digital marketing agency with your in-house team gives you the best of both worlds while giving you a greater edge over your competition.

Interested in learning more? Here are a few of the many advantages of partnering with a marketing agency.

1. Access to Broader Skills

One of the biggest advantages of working with a marketing agency is that it gives you access to a much broader skillset and a greater network of connections. Instead of solely relying on your in-house team, a marketing agency gives you the flexibility to choose from several different options to best meet the needs of your company. You don’t have to worry about making an additional investment, whether you are looking to increase your social media presence or if you are in need of refreshing your website with new content.

2. Boost Employee Productivity

An often overlooked benefit of using a marketing agency is that it helps to relieve the workload of your employees. Your team can focus on other tasks without having to spend additional hours creating new content, such as always keeping your blog up to date or posting on your social media platforms. Partnering with an agency gives you the best of both worlds, as it helps you to maintain your content strategy while allowing employees to work on other areas within your company.

3. Scalability Options

Another important benefit of using a marketing agency is that it gives you much more scalability compared to only using in-house employees. A marketing agency will work with your company in developing a detailed plan to best meet your needs. For example, your company may want to focus on creating more social media posts during your busy season while scaling back during slower times.

4. Cost-Effective Investment

Hiring more employees to focus on marketing can quickly become expensive for most companies. On the other hand, working with an agency is a less costly investment that gives you access to a wide range of services. These marketing professionals will help set up a content marketing strategy for your business that will help you access a much bigger audience by boosting your outreach over the long term.

5. Greater Stability

A big challenge in managing an in-house marketing team is stability. Employees often come and go, as it’s not always easy to replace a talented writer or content strategist. However, working with an experienced agency is a great way to stabilize your marketing team, as you don’t have to worry about the ever-increasing costs of replacing and training new employees. In other words, your marketing campaign will continue for the long term without suffering any disruptions.

Closing Thoughts

Marketing is a key aspect to reaching and maintaining success for nearly any business. Working with a marketing agency like Freshwater is a great way to further boost your marketing efforts and help your business reach its utmost potential. Using an agency with your in-house team can elevate your company to new levels of success, such as giving you access to broader skills, improving productivity, and giving you more flexibility.