All businesses should have a website, a place customers can place orders and research the products they need. However, not all companies have fully optimized their website for conversions. If you want your company to succeed, you need the sales funnel firing on all cylinders. It doesn’t matter what industry you’re in, or who your target market is. If your site isn’t doing all it can to keep your sales numbers up, your business will suffer.
Here are 7 ways you can give your website conversions a boost:
1. Use Social Proof
When people do research on a product, they are not just looking for specifications. They want to see reviews and testimonials, proof that someone else has taken the plunge and was impressed enough to put out a positive review. Putting those forms of social proof on your site can build trust and convince people to buy from your company.
2. Use Pop-Ups Properly
Pop-ups tend to be frowned upon, and will at most have a 10 percent conversion rate, but that is still worth the effort, especially if you have a lot of traffic. You just need to use them properly. For example, you can put a delay on when the pop-up appears to give users time to acclimate to the page. You should also make closing the pop-up easy. Additionally, the pop-up should offer something special, such as a discount or unique content, to further make the interruption worth the user’s time.
3. Make a Better Call to Action
If you want people to take action, you must make your call to action compelling. You don’t just need instructions, you need inspiration. People who see your call to action must be compelled to make the choice you want them to. If you must, hire a copywriter to write it for you. A call to action may be a single sentence, but that sentence needs to be powerful.
4. Make Offers Easy to Start
Nothing slows down the conversion rate like a difficult first step. If you demand a lot to start the process, like filling out a whole page of information, people will tend to shy away. However, if you start by asking for something simple, such as the user’s name, you will get them invested in what they are doing. From there, you can start giving them more and more steps to complete.
5. Allow for Alternative Logins
The benefit of alternative logins cannot be underestimated. They are convenient, and thus makes choosing to purchase a product as painless as possible. Letting people log in using their Google account or a social media account lets them skip filling out forms and makes them feel more in control of their information, as it is more centralized. That makes them more likely to accept any and all offers you have to make.
6. Minimize Distractions
A website that tries to do too much will just overwhelm the user. They end up with too many decision points, which usually ends up with people just bouncing off the site. Cut out anything that does not help the customer make the choice you want them to.
7. Use FOMO, or the “Fear of Missing Out”
Adding a sense of urgency to your site compels people to make a choice. That sense of urgency, created through a timer or a limited-time offer, is not designed for people who have already made a decision on your product. This is designed to catch people who are on the fence. That limited time offer will give them the impetus to make a decision, which will usually be in your favor and can definitely give your website conversions a boost.
Improving website conversions may only be one part of your sales funnel, but to survive in a highly competitive world, you will need all you have firing on all cylinders. It is difficult, but it is well worth the effort. If you get overwhelmed, we would be happy help you give your website conversions a boost. Contact us today to get started!
