Every second, there are 40,000 Google searches.
This amounts to 3.5 billion searches each day and 1.2 trillion searches each year.
Modern consumers are using Google and other search engines to find information about products and services.
How can you ensure your business shows up in search results? SEO!
Keep reading to learn more about how to launch your first SEO campaign.
Keywords
Keywords are the building blocks of any SEO campaign. The content you create for your website should contain the keywords that you want to rank for.
These keywords are the words and phrases that your target audience is searching for. You can find tools online to help you do keyword research.
Some keyword tools include:
You want to make sure you aren’t overusing your keywords though, cramming your page full of keywords is known as keyword stuffing and can actually harm your search engine ranking.
Content Creation
Creating engaging content that offers values to your audience is one of the best ways to increase your ranking on search engine results pages.
The content you create should be unique, relevant, and designed to promote engagement from readers. Oftentimes, the longer your content, the better your ranking.
You should focus on creating authoritative and visual content. It’s important to ensure that the content you’re creating gives value to your audience.
You can do this by creating things like helpful articles, DIY videos, how-to guides, or entertaining blog posts.
Speed
Increasing the speed of your website can increase your SEO ranking.
There are several ways to increase your site’s speed. For one, you can use image optimization tools to compress the size of your images. This will help your site load more quickly.
If you’re a WordPress user, you can add plugins like:
You can also remove unnecessary content and plug-ins, make sure you’re using a good host for your website, leverage a CDN… there are a bunch of ways to speed up your website to make sure your visitors have a great experience while also getting the best possible SEO benefits.
Internal Links
One of the most important aspects of SEO is the use of internal links. These links help search engines find and index all of your content and improve each page’s ranking.
To do this, you want to insert internal links to other pieces of content and pages on your site into your new content.
Backlinks
Backlinks are part of off-page SEO and have a significant impact on your ranking. Having backlinks on your website simply means you’re linking to another site (see how we did it above with the WordPress plugins?). Generating backlinks affects the reputation of your website.
Good backlinks improve your ranking and bad or broken links can result in penalties from Google.
It’s also important to use proper Anchor Text when creating your backlinks. Anchor Text is the visible, clickable text in your link that is often underlined and colored. It’s important that this anchor text is clear, concise, and relevant to the page that the link points to.
Tracking Your Results
After launching your first SEO campaign, you’ll likely want to see how it’s performing. To do this, you can use Google Analytics to analyze your organic traffic.
Obviously, you want to see the number of visitors increase. It’s important to note that SEO takes time to work. You won’t see results overnight. It can take weeks or even months to see significant movement.
Google Search Console is another tool that you can use to evaluate the success of your SEO plan.
Let Us Help You Build Your First SEO Campaign
Launching your first SEO campaign isn’t easy but the results are well worth the effort. There is a lot to learn about SEO, and with advancements in technology, best practices are constantly changing.
Many companies prefer to consult with SEO and marketing professionals to help them get started.
Click here to learn more about our services and how we can help you start increasing sales.
