We helped celebrate 75 years of Oklahoma State University’s Institute of Technology (OSUIT) by building its very own anniversary landing page. This was a big deal, and we made sure to provide OSUIT with the most meaningful site to highlight the school's long line of...
Freshwater Blog
Tips for Facebook’s Algorithm
Using Facebook as a Brand Marketing Tool For many of us, social media has become a way of life, and it has completely changed the way we communicate with each other. It’s a place to connect with others, share experiences, and stay entertained/informed all in real...
TikTok Takes Over the Marketing Game
The TikTok Takeover Many of us use or have heard of the social media app that’s taking over the world. It's setting trends, quickly becoming a major part of pop culture, and getting a whole lot of screen time on the phone’s of millions of Americans. TikTok has rapidly...
What Is a Favicon and How Does It Affect Your Website?
A favicon is an important brand element of your website. Using it, visitors can easily find the browser tabs in which they've opened your website. They won't have to click each tab in their browser. Rather, they can look for the tab containing your website's favicon....
We’ve Moved!
Exciting News to Share Our team at Freshwater Agency has relocated to a new space on Hammond Road. "I’m super excited about the move," Freshwater Agency's CEO and Founder, Bob Rose says. "Not only does our new location give our employees access to new amenities like a...
VW’s Name Change Gets Social Media Buzzing
The Buzz Car fanatics were eager to hear the German automotive company has officially changed its American name to "Voltswagen"… or at least that’s what many people thought when the company leaked a press release and posted a tweet claiming that it had changed its...
What’s A Domain Name?
What's in a (Domain) Name? How much impact does a domain name have on search engine optimization? The answer really depends on who you ask. For example, many webmasters note that after several Google search engine algorithm updates, a website's Uniform Resource...
New Website: My Race Number
We recently completed a website for the awesome folks at My Race Number( MRN). My Race Number makes fully-customizable racing tents and jerseys for racers across Michigan. Jon, the owner, has been in the business for quite some time, and he's extremely passionate...
Marketing Tips for Solopreneurs
Solopreneur Marketing Tips A solo entrepreneur, or solopreneur, must wear many hats. Running a business on your own means that you're responsible for delivering products and services, providing customer service, and promoting your business. Marketing is a particularly...
From Drupal to WordPress
We had a lot of fun rebuilding Coastal Beverage Company, Inc.'s new and improved website. This situation was unique in that we completely transferred and rebuilt the new website on WordPress. Our developers moved most of the elements and designs from their old site,...