Did you know something as basic as communicating with your customers is essential in any business venture? One of the most common methods of online marketing is through email. With a good email marketing strategy, you can grow your business and gain more sales. Are...
Freshwater Blog
Website Launch: PaceMate™
Today we’re excited to announce the launch of another new website! We worked with Fierce Strategy + Creative to help bring their website design to life for their client, PaceMate™. You can check out their brand new custom built website here: PaceMate.com
7 Powerful Ways to Use Instagram SEO to Market Your Business
Instagram is one of the most popular social media apps, hosting over 1 billion active users. If you're running a small business, social media like Instagram can help you grow. Like websites, you can use SEO to improve the visibility of your brand. In this article, we...
5 Signs It’s Time To Scale Your Startup
The decision to scale up your startup is not to be made lightly. However, so many companies have failed to strike when the iron is hot, simply because they could not tell that the iron was hot in the first place. You need to keep your eyes on the horizon and take your...
5 Steps to Building a Useful Competitive Analysis
Building a successful business involves looking inwards to develop the kind of irresistible offering that becomes a household name, but that is not the only aspect involved. You also need to study the competition. Only by studying the competition can you truly refine...
Why Every Business Should Consider Content Marketing
If you have an online business and aren't taking advantage of content marketing, you're missing out on a significant portion of potential traffic. Every day, users make billions of queries on Google and other search engines. This traffic is a goldmine for your...
7 Ways to Give Your Website Conversions a Boost
All businesses should have a website, a place customers can place orders and research the products they need. However, not all companies have fully optimized their website for conversions. If you want your company to succeed, you need the sales funnel firing on all...
No Blog Post Ideas? Try These 3 Content Creation Techniques
Do you need to come up with blog post ideas for your website? Creating content isn't only essential to keep your SEO score up, but it's also a great way to market your business to your demographic. It also helps keep your brand relevant and prevent it from getting...
Email Marketing for Small Businesses: 5 Subscriber Engagement Tips
Digital marketing is a powerful tool for small businesses Every year it allows small businesses to reach billions of people online. There are many marketing strategies used by online businesses. One of the benefits of email marketing for small businesses is that it is...
Types of Digital Marketing: Develop your Outreach Strategy
Did you know that 72 percent of the American public uses social media? That means that the majority of Americans are online and being exposed to many types of digital marketing. As a business owner, you just can't afford not to have a digital marketing strategy in...