Freshwater Blog

10 Business Branding Mistakes You Need to Avoid

10 Business Branding Mistakes You Need to Avoid

Branding is more than a business logo and a color scheme. Branding is the opportunity to express why people should be buying from you. Branding is also not a one-off exercise. A brand needs to be nurtured, developed, and protected. Start-ups and established businesses...

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Website Launch: PaceMate™

Website Launch: PaceMate™

Today we’re excited to announce the launch of another new website! We worked with Fierce Strategy + Creative to help bring their website design to life for their client, PaceMate™. You can check out their brand new custom built website here: PaceMate.com

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5 Signs It’s Time To Scale Your Startup

5 Signs It’s Time To Scale Your Startup

The decision to scale up your startup is not to be made lightly. However, so many companies have failed to strike when the iron is hot, simply because they could not tell that the iron was hot in the first place. You need to keep your eyes on the horizon and take your...

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