Freshwater Blog

5 Steps to Building a Useful Competitive Analysis

5 Steps to Building a Useful Competitive Analysis

Building a successful business involves looking inwards to develop the kind of irresistible offering that becomes a household name, but that is not the only aspect involved. You also need to study the competition. Only by studying the competition can you truly refine...

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Why Every Business Should Consider Content Marketing

Why Every Business Should Consider Content Marketing

If you have an online business and aren't taking advantage of content marketing, you're missing out on a significant portion of potential traffic. Every day, users make billions of queries on Google and other search engines. This traffic is a goldmine for your...

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7 Ways to Give Your Website Conversions a Boost

7 Ways to Give Your Website Conversions a Boost

All businesses should have a website, a place customers can place orders and research the products they need. However, not all companies have fully optimized their website for conversions. If you want your company to succeed, you need the sales funnel firing on all...

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From Squarespace to WordPress: Tygrus

From Squarespace to WordPress: Tygrus

We are excited to announce the launch of Tygrus' brand new WordPress site! Headquartered in Troy, Michigan, Tygrus is a technology company that develops, manufacturers, and licenses inorganic chemistries in multiple vertical markets. Their vision is to “Better...

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Pointe Grand

Pointe Grand

We are excited to share with you the launch of Pointe Grand's brand new website! Pointe Grand is a company with a mission to provide affordable workforce apartments centered near popular work centers and growing suburbs, Pointe Grand's apartment homes are "designed to...

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