Freshwater Blog
How to Build Trust With Online Customers
Trust is a critical component of any long-term relationship. Whether you're trying to sell someone a product, get them to buy into your vision, or convince them your company has their best interests in mind, trust is key. Building trust with customers is even more...
How to Prepare Your Business For the Holiday Season
With the holiday season approaching, it's important to prepare your business for the upcoming rush. The lead-up to Christmas often involves more customers and higher sales, but your business needs to be ready to deal with the holiday rush to take full advantage of its...
How To: Email Marketing for Your Cannabis Business
For years now, the United States has become more and more lenient towards the use and distribution of cannabis. A number of states have outright legalized the recreational use of marijuana, and many others allow for its medical usage. It's no surprise that many people...
9 Remote Business Tips Anyone Can Use
Remote businesses are all the rage, especially since the enforced quarantines of 2020 proved that they were viable to a large number of people. However, if you are planning on setting up a remote business - or are planning to convert your current company into one -...
How to Create a High-Converting Landing Page
You've probably heard that a landing page is key to a successful online marketing campaign. But what makes a landing page effective? And how can you create one that converts visitors into customers? This post looks at the anatomy of a high-converting landing page and...
Small Business Tips: How to Run a Stellar Event
One of the best ways you can promote your small business is through running a business event. Big events catch attention, create word-of-mouth, and can endear you to your target market. However, running them can be an ordeal in itself. Simply creating an event is...
