Freshwater Blog
9 Reasons Your Content Marketing Isn’t Working
Content marketing is a powerful way to build your brand and gain customers. It's an effective way to increase awareness of your product or service, but only if you spend time creating valuable content relevant to your readers. If you're not getting results from your...
5 Reasons to Consider a Marketing Agency for Your Business
Trying to market your own business is often a big challenge. Focusing on marketing also requires a lot of time and plenty of energy. Choosing to use a marketing agency is often an excellent option for many businesses due to the numerous benefits. These professionals...
Boost Your Content Reach with Shoulder Niches
Content should be at the core of your online marketing strategy. Sometimes it's easy for your content to reach a wide audience, but if you are in a niche industry, your blog posts or website content may not be getting much attention. It's not your fault - you just...
5 Lead Generation Tips to Grow Your Business
If your goal is to attract more customers by generating quality leads, then you need to do everything you can to maximize the number of leads that you initially draw into your sales funnel. However, if you already know that, then your next question may be how exactly...
Career Boosters: Reframing Negative Language
"I can't do that right now." "You should have just come to me." You may not have realized it but these phrases are negative in nature. Many people assume that negative phrases make them look tough and no-nonsense, but they can actually be hurting your personal brand...
CRM Implementation: The Basics
The information age has changed the way customers purchase products. Today, customers rely on social media posts, reviews, and recommendations from other consumers rather than direct interactions with sales representatives. For this reason, many companies are turning...
