Freshwater Blog

The Content Marketing Pathway

The Content Marketing Pathway

Many content types contribute to a comprehensive content marketing strategy. The timing of delivery for each piece is as important to your success as selecting the right tactics. The following is an overview of the typical flow of content in a content marketing...

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Why Every Business Should Consider Content Marketing

Why Every Business Should Consider Content Marketing

If you have an online business and aren't taking advantage of content marketing, you're missing out on a significant portion of potential traffic. Every day, users make billions of queries on Google and other search engines. This traffic is a goldmine for your...

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(Video) Build Your Blog Calendar in 7 Easy Steps

(Video) Build Your Blog Calendar in 7 Easy Steps

Did you know that 53 percent of marketers in organizations with effective content marketing have a content marketing plan? It's important to have a content planner such as a blog calendar to organize your marketing efforts. Start building your content calendar in...

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