In the fast-paced world of digital marketing, where strategies and trends evolve at breakneck speed, one thing remains constant: data is king. It's not just a buzzword; it's the foundation upon which successful marketing campaigns are built. In this blog post, we'll...
Freshwater Blog
Micro-Influencers: Small but Mighty
Micro-influencer marketing is a digital marketing strategy that offers greater potential returns for your time and money. Instead of working with high-profile influencers with millions of followers, you can approach smaller, niche influencers with more engaged and...
How to Maximize Inbound Marketing Effectiveness
The path to inbound marketing success is filled with landmines, but it doesn't have to be that way. Inbound marketing is the strategy of creating and sharing content with the goal of gaining the attention of potential customers. It focuses on providing valuable,...
The Content Marketing Pathway
Many content types contribute to a comprehensive content marketing strategy. The timing of delivery for each piece is as important to your success as selecting the right tactics. The following is an overview of the typical flow of content in a content marketing...
9 Reasons Your Content Marketing Isn’t Working
Content marketing is a powerful way to build your brand and gain customers. It's an effective way to increase awareness of your product or service, but only if you spend time creating valuable content relevant to your readers. If you're not getting results from your...
5 Reasons to Consider a Marketing Agency for Your Business
Trying to market your own business is often a big challenge. Focusing on marketing also requires a lot of time and plenty of energy. Choosing to use a marketing agency is often an excellent option for many businesses due to the numerous benefits. These professionals...
Content Marketing: Everything You Need To Know
Content Marketing is a form of marketing that relies on creating and distributing content to attract, acquire, and engage customers. It's the act of producing text, images, audio, video, graphics, or other forms of multimedia content to help connect your brand with...
8 Video Marketing Ideas To Promote Your Brand
Boost your brand’s visibility and expand your audience with ease through video marketing. Read more to learn our cutting edge tips for creating effective video marketing content.
Technology-Based Marketing: Top 4 Common Mistakes
Everyone is online these days. 4 billion people own a smartphone and 1.7 billion people have social media accounts. Marketers understand today's push towards technology, which makes marketing technology one of their biggest assets. So, does that mean all marketers...
Types of Digital Marketing: Develop your Outreach Strategy
Did you know that 72 percent of the American public uses social media? That means that the majority of Americans are online and being exposed to many types of digital marketing. As a business owner, you just can't afford not to have a digital marketing strategy in...