Freshwater Blog

The Power of Data: How Marketing Analytics Drive Success

The Power of Data: How Marketing Analytics Drive Success

In the fast-paced world of digital marketing, where strategies and trends evolve at breakneck speed, one thing remains constant: data is king. It's not just a buzzword; it's the foundation upon which successful marketing campaigns are built. In this blog post, we'll...

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Micro-Influencers: Small but Mighty

Micro-Influencers: Small but Mighty

Micro-influencer marketing is a digital marketing strategy that offers greater potential returns for your time and money. Instead of working with high-profile influencers with millions of followers, you can approach smaller, niche influencers with more engaged and...

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How to Maximize Inbound Marketing Effectiveness

How to Maximize Inbound Marketing Effectiveness

The path to inbound marketing success is filled with landmines, but it doesn't have to be that way.  Inbound marketing is the strategy of creating and sharing content with the goal of gaining the attention of potential customers. It focuses on providing valuable,...

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The Content Marketing Pathway

The Content Marketing Pathway

Many content types contribute to a comprehensive content marketing strategy. The timing of delivery for each piece is as important to your success as selecting the right tactics. The following is an overview of the typical flow of content in a content marketing...

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9 Reasons Your Content Marketing Isn’t Working

9 Reasons Your Content Marketing Isn’t Working

Content marketing is a powerful way to build your brand and gain customers. It's an effective way to increase awareness of your product or service, but only if you spend time creating valuable content relevant to your readers. If you're not getting results from your...

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Content Marketing: Everything You Need To Know

Content Marketing: Everything You Need To Know

Content Marketing is a form of marketing that relies on creating and distributing content to attract, acquire, and engage customers. It's the act of producing text, images, audio, video, graphics, or other forms of multimedia content to help connect your brand with...

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Technology-Based Marketing: Top 4 Common Mistakes

Technology-Based Marketing: Top 4 Common Mistakes

Everyone is online these days. 4 billion people own a smartphone and 1.7 billion people have social media accounts. Marketers understand today's push towards technology, which makes marketing technology one of their biggest assets. So, does that mean all marketers...

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