What if there was a secret weapon to leads and conversion and you could start using it today? Good news! There is one: your blog. A company blog is one of the greatest ways to situate your business as a thought leader in your niche while telling the world about your...
Freshwater Blog
How to Launch Your First SEO Campaign
Your business won’t make it very far without SEO. Take a look at this guide to learn how to launch your first SEO campaign and make it successful.
SEO For PDFs: How to Optimize Your Website’s PDF Files for Higher Search Rankings
While most search listings consist of traditional HTML files, Google indexes all kinds of file types, including PDFs. And just like your webpages, PDFs can help your site to rank!
Instant Search Is Dead
According to a statement given to Search Engine Land, Google’s search feature that gave users results while typing is officially dead. Apparently, Google is ditching this 7-year-old feature because of mobile.
Smart Display Campaigns
Google announced that they’re going to be rolling out “Smart Display Campaigns” beginning today. According to the Inside Adwords blog, Smart display campaigns use machine learning to…
Google | The Rise of Mobile
Google announced a pretty big change to its ranking algorithm—one that’s undoubtedly going to impact rankings in mobile search results. Mobile has been big for a while, but now Google’s gone all in!