Freshwater Blog

Influencer Marketing: Amplifying Your Brand’s Reach

Influencer Marketing: Amplifying Your Brand’s Reach

Introduction In today's digitally-driven world, marketing has evolved beyond traditional advertising to encompass a powerful strategy known as influencer marketing. With millions of social media users, influencers have become the vanguards of modern marketing, holding...

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Micro-Influencers: Small but Mighty

Micro-Influencers: Small but Mighty

Micro-influencer marketing is a digital marketing strategy that offers greater potential returns for your time and money. Instead of working with high-profile influencers with millions of followers, you can approach smaller, niche influencers with more engaged and...

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The Content Marketing Pathway

The Content Marketing Pathway

Many content types contribute to a comprehensive content marketing strategy. The timing of delivery for each piece is as important to your success as selecting the right tactics. The following is an overview of the typical flow of content in a content marketing...

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9 Reasons Your Content Marketing Isn’t Working

9 Reasons Your Content Marketing Isn’t Working

Content marketing is a powerful way to build your brand and gain customers. It's an effective way to increase awareness of your product or service, but only if you spend time creating valuable content relevant to your readers. If you're not getting results from your...

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Content Marketing: Everything You Need To Know

Content Marketing: Everything You Need To Know

Content Marketing is a form of marketing that relies on creating and distributing content to attract, acquire, and engage customers. It's the act of producing text, images, audio, video, graphics, or other forms of multimedia content to help connect your brand with...

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Tips for Facebook’s Algorithm

Tips for Facebook’s Algorithm

Using Facebook as a Brand Marketing Tool For many of us, social media has become a way of life, and it has completely changed the way we communicate with each other. It’s a place to connect with others, share experiences, and stay entertained/informed all in real...

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TikTok Takes Over the Marketing Game

TikTok Takes Over the Marketing Game

The TikTok Takeover Many of us use or have heard of the social media app that’s taking over the world. It's setting trends, quickly becoming a major part of pop culture, and getting a whole lot of screen time on the phone’s of millions of Americans. TikTok has rapidly...

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VW’s Name Change Gets Social Media Buzzing

VW’s Name Change Gets Social Media Buzzing

The Buzz Car fanatics were eager to hear the German automotive company has officially changed its American name to "Voltswagen"… or at least that’s what many people thought when the company leaked a press release and posted a tweet claiming that it had changed its...

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