In the fast-paced world of digital marketing, where strategies and trends evolve at breakneck speed, one thing remains constant: data is king. It's not just a buzzword; it's the foundation upon which successful marketing campaigns are built. In this blog post, we'll...
Freshwater Blog
Digital Signage Trends
We think that digital signage still has a bright future. Need convincing? Here are our digital signage trends to watch out for.
What Is Dedicated Web Hosting and How Does It Work?
Web hosting is an essential service that's required when launching a website. While you can develop a website offline, it won't attract any visitors until it's uploaded to a web hosting server. Not all forms of web hosting are made equal, though. Dedicated is...
How 404 Errors Affect Your Website and What You Should Do About Them
When monitoring your website's traffic and performance in Google Search Console, you may come across 404 errors. They can affect websites of all shapes and sizes. 404 errors, in fact, are one of the most common types of status code-related errors. While many...
5 Actionable Ways to Keep Your WordPress Website Safe in 2020
Are you an in-house WordPress webmaster determined to keep your site safe? Have you heard "horror stories" about WordPress security and want make sure that your site don't become the next target? Rest assured that there are easy ways you can help prevent cyber attacks...
The 2 Things Holding Your Google Shopping Ads Back
Wondering what’s holding your Google shopping ads back from receiving clicks? The answer might be easier than you think! Check out the 2 steps you may be missing to get your ads up and running.
Pros and Cons of Prebuilt WordPress Themes
There are several great reasons to use WordPress and the vast plugin and theme ecosystem is a big one. Themes built exclusively for reuse or resale can be a fantastic solution when time or cost issues arise.
My New Assistant
My New Assistant is Smarter Than Yours! 360i, a New York-based digital agency recently built software that analyzes and compares the performance of smart assistants like Google Home and Amazon Alexa.
Google Home
Google CEO Sundar Pichai announced today that 20 percent of all queries on its mobile app and Android devices are voice searches. That’s 1 out of every 5 searches, and this trend will only continue to grow.