You've probably heard that a landing page is key to a successful online marketing campaign. But what makes a landing page effective? And how can you create one that converts visitors into customers? This post looks at the anatomy of a high-converting landing page and...
What's in a (Domain) Name? How much impact does a domain name have on search engine optimization? The answer really depends on who you ask. For example, many webmasters note that after several Google search engine algorithm updates, a website's Uniform Resource...
Today is the last installment of our 8-week journey highlighting easy tips to improve your website. For almost two months, we've been dishing about ways you can make your customers feel more confident in your product or service (which in turn should help you increase...
Over the past 6-weeks we've been discussing simple tips that can make a positive impact on your company's website. Each tip is easy to implement, and designed to help you increase your website's performance and minimize any lost opportunities. So far, we've discussed:...
If you’ve been following along, by now you’ve written an amazing tagline, explained how doing business with your company is easy, and added strong calls-to-action. Today we’ll explore adding testimonials to build social proof.
It seems like only yesterday when we began this 8-week journey with you. So much has changed in the world around us as we continue to hunker-down in various states of "social distancing". While we're all experiencing some degree of discomfort, many small businesses...
A website contact form is one of the best ways to interact with prospective customers and establish a relationship.
A few weeks ago we began our series of eight easy changes that you can make to your website right now to start driving more leads, increasing sales, and growing your business! Every tip is easy to implement and should help you increase leads and minimize lost...
A week ago we began outlining easy changes that you can make to start driving more leads, increasing sales, and growing business via your website! Each of these recommendations is easy to implement and will help you increase sales while reducing lost opportunities....
Like most business owners, you’ve probably created a website that showcases your business offerings, products, and services... and (just taking a wild guess here) you probably built your website in an effort to grow your business and make more money, right? Here at...
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