Freshwater Blog

Website Experience Mistakes That Hurt Your Brand

Website Experience Mistakes That Hurt Your Brand

With many businesses looking to increase their customer growth rate, they must evaluate strategies that can help maintain customer satisfaction. Building a consistent, solid website experience can be valuable for this endeavor because it boosts brand reputation. There...

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How to Build Trust With Online Customers

How to Build Trust With Online Customers

Trust is a critical component of any long-term relationship. Whether you're trying to sell someone a product, get them to buy into your vision, or convince them your company has their best interests in mind, trust is key. Building trust with customers is even more...

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Custom Website Launch: Kenya Wiley

Custom Website Launch: Kenya Wiley

We are excited to announce the launch of Kenya Wiley's new customized website! Kenya Wiley is a leading voice in fashion law, tech, and social justice and currently serves on the faculty at Georgetown University’s Communication, Culture, and Technology master’s...

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Website Launch: TravelBranders

Website Launch: TravelBranders

We are excited to announce the launch of TravelBranders' new website! TravelBranders is a company that offers custom-branded travel gear to help you to go the extra mile with your branding. They even provide a travel branding expert and a professional designer to each...

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Website Launch: Lutke Hydraulics

Website Launch: Lutke Hydraulics

We are excited to share with you the launch of the new eCommerce website for Lutke Hydraulics! Centrally located in Manton, Michigan Lutke Hydraulics and Sales services the area’s many timber harvesting companies with a valuable resource for a ‘one-stop’ shop. They...

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Website Launch: The Veriground Project

Website Launch: The Veriground Project

We are excited to announce the launch of Veriground's website! Veriground is a project powered by Commodities Risk Analysis, LC with a mission to extend help to all cocoa farmers to improve their yields and raise their incomes at no cost to them. Veriground can do...

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Rebranded Website for TKS Security

Rebranded Website for TKS Security

We are excited to announce the launch of  TKS Security's new, completely rebranded website! TKS is a world-class security company and leading innovator in the security industry, headquartered right here in Michigan - you can check out their new site here. We have had...

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Membership Management Platform: ASMP’s New Website

Membership Management Platform: ASMP’s New Website

We recently had the pleasure of building a brand new website and Association Management System (AMS) for the American Society of Media Photographers! ASMP is an incredible organization dedicated to the success of visual content creators of all kinds. It's also a...

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Brand New Website for Grand Traverse Lighthouse

Brand New Website for Grand Traverse Lighthouse

We are happy to announce the launch of the new Grand Traverse Lighthouse website! The iconic lighthouse is located on the tip of the Leelanau Peninsula in Northern Michigan and is a place of community and history. The GT Lighthouse Museum holds a variety of exciting...

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Website Launch: Traverse Benefits

Website Launch: Traverse Benefits

Today we are excited to announce the launch of the new website for Traverse Benefits! Located in Traverse City, Michigan, Traverse Benefits is an independent insurance agency that guides Northern Michigan businesses, employees, and their families through the...

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