Like most business owners, you’ve probably created a website that showcases your business offerings, products, and services… and (just taking a wild guess here) you probably built your website in an effort to grow your business and make more money, right?

Here at Freshwater Agency, we’ve helped hundreds of businesses just like yours to increase their sales by optimizing their website — and we would like to help you too! So, over the next 8 weeks we’ll be posting easy changes that you can make to start driving more leads, increasing sales, and growing your business using your website!

Each of these recommendations is easy to implement and will help you increase sales while reducing lost opportunities.

So let’s jump right in with this week’s tip.

Add A Simple Tagline:

One of the most important things that you can add to your website is the tagline. Your tagline should clearly state what you’re offering in the simplest possible terms. It’s actually quite amazing how many businesses don’t clearly and simply state the services or products they offer, and how it benefits the customer.

That’s why the very first thing your audience should see is a tagline that answers the following questions:

• Who or what you are?
• What do you do?
• What is the benefit?

Make sure that your tagline message is simple, concise, and easy to understand – it must not be vague or confusing and you should avoid any industry or insider jargon.

Keep it simple. You don’t need to be too cute or innovative to create a great tagline, just use a variation of this simple formula:

We help [audience] to [do this] for [this benefit]

By using this method creating a clear and compelling tagline is easier than you think.

As you can see in the example above, The Rise To The Top explains what they do perfectly at the very top of the website:

“The Rise to The Top helps you turn your knowledge, passion, & expertise into profit”

Explaining what you do in simple and understandable terms is a key first step to generating more business with your website.

Create a simple and easy-to-understand tagline for your company and add it to the top of your homepage today!

Adding Value Through Optimization

Now you’re ready to put your new tagline to work for you, but what if you don’t have the time to do it?

We optimize all things digital. From content creation to brand development, we’re here to help you take your website to the next level.

To see how we can help grow your business, request a quote today!