Event Logo Design
Fife Lake Car Show
client
Logo Design & Flyer
project type
Event Marketing
industry
Project Details
For the 2017 show, they asked us to update some creative assets, including the event logo.
We jumped right in on the project because:
- We love working with small, local organizations
- We love Fife Lake
- We knew that would be a really fun project
And we were right, the project was a lot of fun!
Features
Retro Design
We gave the logo a “vintage” Route 66 look and feel, which gave the logo a retro look without making the vibe too “old school”.
Quick Turn
This project needed to be completed quickly to hit an ordering deadline. We were able to turn things over in just a few days!
Reusable
For budget reasons, we designed this logo to be used for multiple annual events. Leaving time specific elements out of the design.
Features
Retro Design
We gave the logo a “vintage” Route 66 look and feel, which gave the logo a retro look without making the vibe too “old school”.
Quick Turn
This project needed to be completed quickly to hit an ordering deadline. We were able to turn things over in just a few days!
Reusable
For budget reasons, we designed this logo to be used for multiple annual events. Leaving time specific elements out of the design.
How it helped
We delivered a logo with a vintage look that seemed to fit the overall aesthetic of the show. We wanted to make sure that the Chamber could use the logo for the next few years, so we left out any elements that might “date” the creative.
We also created a promotional poster that combines the new logo with elements of the local charm that makes Fife Lake an annual tourist destination and wonderful place to call home. Think Route 66 meets Northern Michigan cottage life!
We also had to work quickly to ensure that we had all the files delivered while leaving the Chamber plenty of time to get things like posters, flyers, and t-shirts printed prior to the event.
