Interior Design Logo & Branding
Space 2 Style
client
Logo Design & Branding
project type
Interior Design & Online Services
industry
Project Details
Space 2 Style is an interior design company that gives its customers professional interior design services at a fraction of the cost. The process is really straight forward, the client takes a design “personality” quiz, the quiz matches them with a design team, the client will set the budget, pay a small fee, and their personal designer helps them create their dream space.
At least, that was the plan that the Space 2 Style team had put together — the only thing they were missing was the brand identity and a software platform (and you can learn more about the software platform here).
The S2S team got a recommendation suggesting that they reach out to us because we have a reputation for being able to create innovative online experiences and deliver effective branding solutions (humble brag). So, we met with the S2S team, developed a game plan, presented a scope-of-work within their budget, and a partnership was forged.
We worked very closely with the Space 2 Style team, researching the industry, understanding competitor value proposition, and creating a brand identity that fit the industry and the unique style that S2S brings to the table.
Features
Research and Discovery
We got to know the Space 2 Style team, their vision, the industry outlook, their customer identities, and the competition’s approach to business. In-depth discover and detailed research.
Step-By-Step Process
We took a deliberate approach to each round in the creative process. Building an identity through iteration and revision until we struck the perfect mix of company culture and industry trends.
Open Communication
The key to branding success can often be found in the communication process. Clearly asking questions, actively listening to responses, and taking constructive criticism are all tools that build success.
Features
Research & Discovery
We got to know the Space 2 Style team, their vision, the industry outlook, their customer identities, and the competition’s approach to business. In-depth discover and detailed research.
Step-By-Step Process
We took a deliberate approach to each round in the creative process. Building an identity through iteration and revision until we struck the perfect mix of company culture and industry trends.
Open communication
The key to branding success can often be found in the communication process. Clearly asking questions, actively listening to responses, and taking constructive criticism are all tools that build success.
How it helped
Helping S2S build their brand identity was a multi-step process where we worked them to develop an overall direction for the brand, followed by several sessions where we really drilled-down into the nuts and bolts of the company’s vision.
Once we finished the initial “discovery” process we created several black-and-white logo options for the team to consider, narrowing things down over several rounds, then we did the same for color and aesthetics.
We ended up creating a brand identity and logo that was perfect for both the Space To Style culture and the tech-based interior design industry as a whole.
Once the identity established, we started the process of building their amazing website!
